The growth in popularity is fueled in part by established trading platforms entering the space. Several major brokerages and cryptocurrency exchanges have launched prediction market hubs,8 formed partnerships with regulated exchanges,9,10 acquired derivatives infrastructure, and developed their own prediction platforms, bringing prediction market access to millions of existing retail customers.
Wall Street’s interest has also intensified, with major proprietary trading firms establishing dedicated trading desks and the parent company of one of the nation’s largest stock exchanges investing $2 billion in a leading prediction market platform.11 Other major exchanges are seeking regulatory approval to launch outcome-related options, and asset managers have filed for exchange-traded funds (ETFs) tied to prediction market contracts.12 Taken together, this combination of volume growth, platform expansion, and institutional adoption signals that prediction markets are rapidly establishing themselves as a new asset class warranting increased attention from market participants.
One indicator of this trend is the expanding presence of contracts referencing publicly traded companies within these markets. We examined the percentage of companies in the S&P 500 that are referenced in event contracts listed on a leading prediction market platform between October 2, 2020 and May 18, 2026.13 During this period, there were 1,198,210 contracts listed, with 25,767 (2.15%) contracts referencing a total of 252 (50%) S&P 500 companies.14 In the first quarter of 2026 alone, 6,509 contracts referenced 163 different S&P 500 companies, compared to 149 contracts referencing 36 companies throughout 2024. This growing prevalence has implications for publicly traded companies, particularly around the timeliness and accuracy of information disclosed, engagement with investors and other market participants, and the potential for increased regulatory scrutiny.
As prediction markets expand their reach into events associated with publicly traded companies, firms are taking proactive steps to manage the associated risks. Companies are engaging experienced legal counsel to advise on regulatory structuring, contract listing considerations, potential disclosure obligations, and litigation risk, alongside economic experts to evaluate potential exposure to market manipulation. The CFTC has made clear that insider trading in prediction markets will be aggressively pursued, issuing an advisory in February 2026 affirming full authority to prosecute the misappropriation of material nonpublic information, and in April 2026, bringing its first insider case involving event contracts.15